Oliver Bruce is a self-made entrepreneur and CEO of performance marketing agency PinPoint Media, which he launched at 19 from his university halls. He scaled the business before selling it to an international media group in January 2026.

He has been recognised as one of the LDC and The Times UK Top 50 Entrepreneurs – Ones to Watch, and has won FSB Young Entrepreneur of the Year and the Institute of Directors’ Young Director of the Year award. Alongside operating businesses, Oliver has built and scaled multiple companies, acquired a complementary agency in 2022, raised £1m+ in seed capital for other ventures, and invests in companies including OpenAI, SpaceX, Mixtons, and Caplia.

Flight Lieutenant Damien Mayhew is a Royal Air Force A400M Atlas Captain with nearly 20 years of experience leading high-risk missions worldwide, from frontline operations and disaster relief to long-range deployments across the Middle East, Africa, the Caribbean, and Antarctica. His career is built on precision, resilience, and leading teams under extreme pressure.

In 2027, Damien will row the Atlantic in the World’s Toughest Row, translating elite military leadership and endurance into the ultimate human challenge. A husband, father of twin daughters, and lifelong sportsman, he rows to push limits, inspire others, and raise funds for 4ED and the RAF Benevolent Fund, proving that when there’s no easy way out, leadership means moving forward together.

Peter Lloyd is a founder and operator with a proven record of scaling businesses across hospitality, marketing, and social care. Educated at a military boarding school, he developed early discipline and leadership before moving to the Cotswolds and taking control of a historic wedding venue and luxury B&B, growing it to over £1 million in annual revenue and hosting high-profile and celebrity guests.

Alongside this, Peter helped raise £30 million to launch a care home group from the ground up, now employing 200+ staff and recognised nationally for excellence, with features across BBC, Sky News, ITV, and beyond. Known for calm, solutions-focused leadership, he combines commercial discipline with a people-first culture. Outside work, he is fiercely competitive, deeply community-driven, and balances fitness, entrepreneurship, and life with his two young children.

Educated at the Royal Agricultural College, Tom runs a successful property business in Cheltenham and is the founder of Lemonhello, a premium Limoncello brand inspired by his love of Italy and fine craftsmanship. Now based in the Cotswolds with his family, he balances business with a deep connection to the outdoors and sport.

In 2027, Tom will row the Atlantic in the World’s Toughest Row, driven by his greatest motivation — his daughter, Etta. A lifelong horseman, polo player, golfer, and committed sports fan, he embraces the challenge as a chance to push his limits, chase the extraordinary, and show what’s possible when purpose meets determination.